The anti-spam technology today are quite smart in filtering spam emails. By implementing various techniques spam filters are able to know the differences between a legitimate email and a junk. However, because spammers also learn to outsmart the spam filtering software on the market today, often a legitimate email ended up in a spam folder. To solve this problem there are several things that you can do.

First, If you send out your messages using an autoresponder, have your subscribers automatically redirected to a page that gives them instructions for ‘white listing’ you. Telling your customers or relatives to whitelist your email address is the best way to avoid your message gets filtered. However, it may not always be possible to perform. For instance, you cannot tell someone to do it in the first contact. That is why you need to perform some additional efforts.

You can use a spam checker to make sure your message will get through any spam filters. This program, which is often offered for free, can check your message for certain words and phrases that commonly trigger spam filters. After that, you can change such words or phrases with their alternatives or modify them by inserting some tokens.

Perhaps, the best way to overcome the spam filtering problem is by observing many spam messages. Take a look at the content. Do spam emails usually loaded with graphics? Do many spammers use HTML format? Do many spam emails contain an attachement? Clearly, avoid using methods in creating your email that are suspicious to spam filters. In the end your messages will be able to get noticed by your target audience.